Much like the boot itself, the wearer of a pair of PUMA Kings is unobtrusive, yet undeniably strong, sturdy, and invariably reliable.

So, how is it that, in just a few decades, the PUMA King has gone from halting contract negotiations and housing the twinkle toes of some of the most technically gifted footballers the planet has ever seen, to become almost entirely synonymous with the inelegant centre-half? The 1986 World Cup was, arguably, the most memorable of all time. Argentina won it and Maradona was player of the tournament. He bagged five goals, two of which came against England. You remember them. The ‘Hand of God’ and that mazy run from the halfway line. Outrageous. The greatest World Cup goal of all time. No questions. He single-handedly – no pun intended – tore England apart whilst wearing the legendary Puma King. It was another massive success for the German sports brand. Probably their biggest yet.In 1984 Bayern Munich wanted to sign one of Germany’s hottest talents, Lothar Matthaeus. The midfielder, who went on to make 150 appearances for his national side, was keen to sign for the National Cup winners providing he could wear his beloved Puma KINGS rather than boots provided by the club’s technical supplier, Adidas. The Puma King is one of most legendary football boots to have ever been made. Worn by luminaries such as Eusebio, Pele, Diego Maradona and Johan Cruyff (just to name a few), it was a no frills boot that was popular in the 60s right into the 90s for its performance and soft leather upper.

The latest version of the Puma King is lighter than ever and features 3D Touch texture for improved control. Premium K-Leather and a RAPIDSOLE help increase speed and acceleration. From day one Puma have always looked to innovate their products. It started with the Super Atom and continued with the KING. Earlier models of the silhouette featured Puma’s vulcanization process. Introduced in 1960, the process was a revolutionary way of joining the soles to the uppers. Ten years later, Puma introduced another key feature, their very own S.P.A. technology. This consisted of a higher heel to reduce stress on the Achilles tendon.

And, if at one time good enough for World Cup winners and God-like figures, why have the likes of Cristiano Ronaldo and Lionel Messi then not opted to continue the PUMA King’s rich football heritage? Ahead of the King’s launch in 1968 Puma had already enjoyed great success with the Super Atom boot launched some 16 years prior. The boot’s revolutionary design was the first to feature screw-in studs. It was the start of a long-lasting relationship between Puma and football, and that relationship was taken to new heights with the KING. Pele and the KING (1970)